The aim of this study is to demonstrate the importance of last chance tourism in terms of Destination Marketing and to examine this importance through Hasankeyf example. Last chance tourism is a type of tourism that involves visiting destinations that are about to disappear before they disappear. One of the most important media outlets where people can follow publications about these destinations is Newspapers. The aim of the study was to examine the extent to which Hasankeyf was covered by last chance tourism in newspapers. In this context, the 5 Most read newspapers in Turkey were selected by taking into account their sales circulation. On the websites of these newspapers, news about Hasankeyf was obtained between 2006-2020. The news received was evaluated in terms of including approaches related to last-chance tourism. A total of 2699 newspaper reports were examined within the scope of the research and content analysis method was used in the analysis of the data. According to the results obtained in the study, it was found that the most commonly used codes for last-chance tourism in news content were “underwater” and “Ilisu Dam”. The least common codes in news content are “last chance” and “see before you disappear”. As a result of the study, the news about Hasankeyf concluded that Hasankeyf was not highlighted as a last-chance tourism destination. However, Hasankeyf will be flooded and the area has been found to be the focus of attention and attracting visitors. According to the results obtained, recommendations on the subject were presented in the results section of the study.